Flickers, Popcorn, and Dark Halls

Monday, August 21, 2006

The Summer Report Card

Now that’s what I call the summer blockbuster season. Its been a great year at the movies, with some truly great examples of big screen cinema.
First lets talk about the box office behemoths. Pirates (see below) has been gunning down record after record in its bid to reach the $1 billion mark worldwide. The second spot is held by the very un-inspiring Da Vinci Code which made close to $740 million, despite unanimously negative reviews (any publicity is good publicity?). The sequel to the Ice Age did excellent business with $650 million worldwide. And we are not even into the holiday season yet.
The superhero genre met with middling results. Although both X Men: The Last Stand and Superman Returns did reasonably well with mostly positive reviews, they didn’t meet the expectations, especially the colossal ones of Bryan Singer’s film. Pixar suffered its first “disappointment” – even though Cars did quite well for reaching $350 million, its not even close to its previous big hits.
And then there were some small flicks that hit the bull’s eye. Although I haven’t seen these as of yet (small budget films rarely make it to India), I have heard that The Devil Wears Prada made a neat profit and great patronage, as also Adam Sandler’s Click. Both the films on 9/11, United 93 and World Trade Center have been met with open arms considering its art house status.
As for the failures, “water” seems to be an all-pervading theme. Poseidon sank without a trace with measly returns for its huge investment, while M Night Shyamalan’s Lady in the Water was a huge flop with just about $40 million so far, and undermines his status as an A list director – a title he is in the danger of losing.
As of now, all eyes on the upcoming holiday season.

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